Privacy Policy

1. Introduction

Truefluencers.com ("Truefluencers", "we", "our", or "us") operates a managed influencer collaboration marketplace that helps brands discover creators and coordinates communication, negotiations, campaign agreements, and delivery.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, create an account, apply as a creator, register as a brand, contact our team, or participate in a campaign.

By using our services, you acknowledge this Privacy Policy. Where applicable law requires consent for a particular processing activity, we will request that consent separately.

2. Information We Collect

Depending on how you use Truefluencers, we may collect the following categories of information.

2.1 Account and contact information

Name and username.
Email address and telephone number.
Login and authentication information.
Account type, preferences, and account status.

2.2 Creator information

Public profile details, biography, niche, and portfolio.
Social media account links and publicly available metrics.
Information submitted for eligibility and profile verification.
Brand collaboration history and portfolio materials.
Campaign availability, proposed rates, and agreed deliverables.
Information required to administer creator agreements and payments.

2.3 Brand information

Brand or company name.
Contact person's name and business contact details.
Website, industry, business description, and public brand links.
Campaign briefs, budgets, timelines, and deliverable requirements.
Contract information, invoices, and transaction records where applicable.

We do not require a business street address merely to create a brand account unless it becomes necessary for a legitimate operational or legal purpose.

2.4 Communications and uploaded content

We may process messages, support enquiries, campaign briefs, attachments, feedback, approvals, and communications with the Truefluencers team.

Internal notes used for operational management are restricted to authorised personnel and are not part of ordinary brand-facing or creator-facing conversations.

2.5 Technical and usage information

Depending on the technologies enabled on our website, we may collect IP addresses, browser and device information, security logs, pages visited, referring pages, and interactions with website features.

2.6 Cookies and similar technologies

We may use essential cookies for security and website functionality, preference cookies to remember settings, analytics cookies to understand usage, and marketing cookies if marketing technologies are enabled.

Non-essential cookies will be handled according to applicable consent requirements and the preferences you select.

3. How We Use Information

We may use information to:

Create and administer user accounts.
Review creator applications and eligibility.
Publish approved creator profiles and authorised portfolio content.
Help brands discover and select creators.
Receive campaign briefs and coordinate enquiries.
Communicate with brands and creators separately.
Coordinate negotiations and contractual processes.
Manage project timelines, deliverables, feedback, and approvals.
Administer invoices and payments through applicable arrangements.
Respond to support requests.
Protect accounts, investigate suspected fraud, and maintain platform security.
Improve our services and website performance.
Meet legal, accounting, and regulatory obligations.
Send service-related notices and, where permitted, marketing communications.

We will not use personal information for purposes that are incompatible with this policy without an appropriate legal basis or additional notice where required.

4. Managed Marketplace Communications

Truefluencers operates as a managed collaboration service.

When a brand selects a creator or submits a campaign brief, the initial enquiry is directed to the Truefluencers team. We may share relevant campaign information with the selected creator so that availability, suitability, deliverables, pricing, and other terms can be discussed.

We limit such sharing to information reasonably necessary for the proposed collaboration and its administration.

We do not intentionally publish private telephone numbers, private email addresses, confidential negotiations, or internal notes as part of public creator profiles.

5. Public Creator Profiles

Approved creator profiles may display information the creator has submitted or authorised for publication, including:

Name or professional display name.
Public biography and creator category.
Public social media links.
Approved portfolio materials.
Publicly displayed audience metrics.
Brand collaboration information where publication is authorised and appropriate.

Creators should not submit confidential third-party information or materials they lack permission to publish.

Creators may request corrections to inaccurate profile information. Public information already indexed or cached by third-party search engines may take additional time to disappear after removal.

6. Legal Bases and Permissions

We process information based on the circumstances and applicable law, including:

Performing a contract or taking steps requested before entering a contract.
Legitimate operational interests, balanced against individual rights.
Consent where required.
Compliance with applicable legal obligations.
Establishing, exercising, or defending legal claims where permitted.

Where processing relies on consent, you may withdraw that consent subject to applicable law. Withdrawal does not automatically invalidate processing lawfully completed before withdrawal.

We may share relevant information with:

The brand or creator involved in a proposed or confirmed collaboration.
Authorised Truefluencers employees and contractors.
Hosting, storage, authentication, communications, analytics, and technical service providers.
Payment providers and financial service providers where applicable.
Professional advisers, including legal and accounting advisers.
Government authorities or other parties when legally required or necessary to protect legitimate rights and safety.

Service providers should receive only the information necessary to perform their authorised functions and should be subject to appropriate confidentiality and security arrangements.

We do not sell personal information as a standalone product.

8. International Processing

Some service providers may process or store information outside Pakistan. Where this occurs, we will take reasonable steps to use appropriate contractual, organisational, or other safeguards as required by applicable law.

The availability of international services does not mean that every provider or transfer has already been independently certified or approved.

9. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this policy, including account administration, campaign delivery, contractual records, dispute handling, security, and legal obligations.

Retention periods may differ by information category. When information is no longer required, we will take reasonable steps to delete it, anonymise it, or securely dispose of it, subject to lawful retention requirements and legitimate recordkeeping needs.

Closing an account may not immediately erase records that must be retained for outstanding campaigns, contracts, accounting, fraud prevention, or legal claims.

10. Security

We use reasonable technical and organisational measures designed to protect information against unauthorised access, loss, misuse, alteration, or disclosure.

No online platform can guarantee absolute security. Users should protect their login credentials and report suspected unauthorised account activity promptly.

11. Your Privacy Choices and Requests

Subject to applicable law and the circumstances of the request, you may contact us to:

Request access to relevant personal information.
Correct inaccurate account details.
Request deletion of information that we are not required or otherwise entitled to retain.
Withdraw consent where processing relies on consent.
Object to certain processing or request restrictions where applicable.
Unsubscribe from non-essential marketing communications.
Ask questions about how your information is handled.

We may need to verify your identity before responding. Some requests may be limited by legal obligations, contractual requirements, security considerations, or the rights of other individuals.

Submit requests using the contact details listed at the end of this policy.

12. Children's Privacy

Truefluencers is intended for users who are legally eligible to enter the relevant account and campaign agreements.

Do not create an account or submit personal information if you are not legally eligible. If we discover information collected from a person who was not eligible to use the service, we will assess the situation and take appropriate action under applicable law.

13. Third-Party Websites and Platforms

Our website may link to social networks, creator profiles, payment providers, or other external services.

Those services operate under their own privacy policies and terms. We do not control their independent data practices.

Connecting a social account or providing a public profile link does not give Truefluencers unrestricted access to that platform or its private information.

14. Changes to This Policy

We may update this Privacy Policy as our services, technology, or legal obligations change.

The revised version will display an updated revision date. Where required, we will provide notice or seek renewed consent for material changes.

15. Contact Us

For privacy questions or requests:

Website: https://truefluencers.com

Email: Pending business confirmation

Business address: Pending business confirmation

Replace all placeholders with verified details before publication.

This policy must be reviewed against applicable Pakistani law and any additional privacy laws that apply to the people or markets Truefluencers serves.